Desia starts with the development of osurvey® in 2016 and completes a first version in 2017.
It was born as an application dedicated to the collection and processing of data on the move, used by panellists recruited by research institutes.
In 2019, an advanced and innovative version of osurvey®, was dedicated to measuring Radio and TV audience ratings.
A first experience was the application of osurvey® for the Qualitel surveys in RAI, from 2020 to March 2023.
During Qualitel's period of experience, given the market needs, we oriented and optimized osurvey® towards the detection of Radio audience, lacking an objective Meter.